The
Top Five Dumbest Business Practices in Publishing - See more at:
http://www.deanwesleysmith.com/the-top-five-dumbest-business-practices-in-publishing/#sthash.cHEUsR5G.dpuf
The Top Five Dumbest Business Practices in Publishing
From the real world perspective, publishing is really, really, really known for its head-shakingly stupid business practices. But inside of publishing, these practices have become so common and set in “the way things are done” as to be defended by otherwise sane business people.
So I figured I would honor Dave Letterman’s departure with a quick top five list.
I’ll give the real world equivalent of the publishing practice, then the actual publishing practice, working down to the most stupid publishing practice of them all.
There are many others. I try to deal with a lot of them in the Killing the Sacred Cows of Publishing books.
And if this little blog helps you wake up a little and realize you have fallen for one of these “the way things are done” practices, great. But if you keep on doing this stuff, just be warned that what you are doing really, really is flat dumb when looked at from the light of real business.
Drumroll please….Read the rest at Dean's Blog
From
the real world perspective, publishing is really, really, really known
for its head-shakingly stupid business practices. But inside of
publishing, these practices have become so common and set in “the way
things are done” as to be defended by otherwise sane business people.
So I figured I would honor Dave Letterman’s departure with a quick top five list.
I’ll give the real world equivalent of the publishing practice, then the actual publishing practice, working down to the most stupid publishing practice of them all.
There are many others. I try to deal with a lot of them in the Killing the Sacred Cows of Publishing books.
And if this little blog helps you wake up a little and realize you have fallen for one of these “the way things are done” practices, great. But if you keep on doing this stuff, just be warned that what you are doing really, really is flat dumb when looked at from the light of real business.
Drumroll please….
- See more at: http://www.deanwesleysmith.com/the-top-five-dumbest-business-practices-in-publishing/#sthash.cHEUsR5G.dpuf
So I figured I would honor Dave Letterman’s departure with a quick top five list.
I’ll give the real world equivalent of the publishing practice, then the actual publishing practice, working down to the most stupid publishing practice of them all.
There are many others. I try to deal with a lot of them in the Killing the Sacred Cows of Publishing books.
And if this little blog helps you wake up a little and realize you have fallen for one of these “the way things are done” practices, great. But if you keep on doing this stuff, just be warned that what you are doing really, really is flat dumb when looked at from the light of real business.
Drumroll please….
- See more at: http://www.deanwesleysmith.com/the-top-five-dumbest-business-practices-in-publishing/#sthash.cHEUsR5G.dpuf
The
Top Five Dumbest Business Practices in Publishing - See more at:
http://www.deanwesleysmith.com/the-top-five-dumbest-business-practices-in-publishing/#sthash.cHEUsR5G.dpuf
The
Top Five Dumbest Business Practices in Publishing - See more at:
http://www.deanwesleysmith.com/the-top-five-dumbest-business-practices-in-publishing/#sthash.cHEUsR5G.dpuf
The
Top Five Dumbest Business Practices in Publishing - See more at:
http://www.deanwesleysmith.com/the-top-five-dumbest-business-practices-in-publishing/#sthash.cHEUsR5G.dpuf
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